At I.M.P. It's "Friends with Benefits" for Fans & "Fringe! Benefits" for Employees
I.M.P. owns and manages world-renowned entertainment venues including 9:30 Club, Merriweather Post Pavilion, The Lincoln Theatre and The Anthem. The world-famous 9:30 Club, located in Washington, D.C., is recognized as the most attended music club of its size in the world and has received dozens of top club awards from Billboard, Rolling Stone and Pollstar.
About I.M.P.
I.M.P. (Independent Music Promotions) has established itself as a premier force in the entertainment industry, managing some of the most iconic music venues in the United States. Their commitment to excellence and innovation has made them a leader in live entertainment experiences.
9:30 Club
Washington, D.C.
The Anthem
Washington, D.C.
Merriweather
Columbia, MD
Lincoln Theatre
Washington, D.C.
Rewarding Passionate Fans in a Crowded Market
Always an innovative organization, I.M.P. wanted to reward its loyal and passionate customers who have contributed so much to the company's success. In addition, they wanted to generate a deeper understanding of those fans to create targeted marketing campaigns.
I.M.P. also wanted its program to be tied to each part of the fan experience - buying a ticket, attending a show, and buying food, drink and merchandise - to better analyze data that would help the company make better informed decisions about its business.
Key Requirements:
"We presented the LoyaltyMatch team with quite a challenge because of the many elements that we wanted woven into the system, starting with ticketing and going through the entire concert experience, including social media and point of sale transactions for both food & beverage and merchandise. The result speaks for itself. LoyaltyMatch definitely stepped up."
Donna Westmoreland
Chief Operating Officer, I.M.P.
Comprehensive Entertainment Experience Platform
LoyaltyMatch adapted its cloud-based SaaS platform to integrate every aspect of the fan experience into one unified loyalty program.
Ticketing Integration
First loyalty platform to integrate with Ticketfly and Ticketmaster, rewarding fans for ticket purchases.
Mobile Experience
Custom InVenue mobile app for venue check-ins and social media interactions throughout the experience.
Multi-POS Integration
Seamless integration with POSitouch, Lavu, and Bypass for food, beverage, and merchandise transactions.
Friends with Benefits Program Features
Fan Engagement
Earn points for ticket purchases
Mobile check-ins at venues
Social media interactions
Food & beverage purchases
Technical Integration
Ticketfly & Ticketmaster APIs
Multiple POS systems
Custom merchandise tracking app
Twitter & Facebook integration
Proven Success Across Entertainment Industry
35,000
Friends with Benefits program members
6+ Years
Of continued program success and growth
Industry First
Loyalty platform integrated with major ticketing systems
Program Impact & Success
Following the successful launch of Friends with Benefits, program members have stated emphatically that they feel a closer connection to the I.M.P. venues in what is a crowded entertainment market. They have expressed a feeling of pride in being connected to the 9:30 Club and the I.M.P. venues.
Six years after the full launch, and with the number of Friends with Benefits program members approaching 35,000, I.M.P. knows that the program has been a great success from a fan viewpoint. Furthermore, the quality of data that they have been able to collect is constantly helping them to make decisions and take actions that increase revenue one fan at a time.
Key Success Metrics:
Fringe! Benefits
Rewarding I.M.P.'s 2,000+ employees with their own loyalty program for dedication and service excellence.
Employee Loyalty Program
I.M.P. has almost 2,000 full and part-time employees. Every day and at every show they display their commitment to customers, the fans, and a dedication to service excellence that makes them the best in the business.
For that reason, I.M.P. introduced Fringe! Benefits — a program that rewards employees for their hard work and loyalty. Built on a similar platform to that used for Friends with Benefits, this program recognizes that every employee is an ambassador for the company.
Program Philosophy:
"It is important to reward and keep great people. Fringe! Benefits is helping them do it."
How It Works:
Hourly Employees: Earn points for each hour worked
Salaried Staff: Awarded points per pay period
Rewards: Points exchanged for tickets to shows at all I.M.P. venues
2,000+ Employees
Full and part-time staff recognized
Ready to Transform Your Venue Experience?
Learn how LoyaltyMatch can help you create comprehensive loyalty programs that engage fans and employees, just like we did for I.M.P.'s world-renowned entertainment venues.
Contact us for more information about venue loyalty programs:
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