Financial Services Technology Group Builds Success For Clients Using Customized LoyaltyMatch Platform
Digital Currency Systems (DCS), a LoyaltyMatch reseller, is a financial services technology provider that has become a leader in the check cashing industry by offering a turnkey experience from sales, to hardware, to installation, to service and support.
About Digital Currency Systems
DCS developed loyalty software by working with LoyaltyMatch to integrate a customized version of the LoyaltyMatch Software-as-a-Service platform into its own systems. The result is a cost-effective and reliable loyalty program platform that enables DCS clients to reward their customers while also providing incentives for their employees.
DCS provides its services to more than 4,000 stores located throughout the United States.
Competitive Advantage in Financial Services
CheckChangers is a significant DCS client with 36 independently owned stores located in New York, Arizona and in Chicago and the surrounding area. Each CheckChangers storefront location offers all the products and services expected from a full-service community financial center.
In such a highly competitive business, the challenge was to set CheckChangers apart from other check cashing businesses in a way that would benefit its customers. The goal was to generate loyalty using a program that was simple for customers to join and that they would value, while also being easy for staff to sign up new members.
"We knew that a loyalty program allowing us to offer members points that could be converted to cash in the stores would motivate our customers. The Customer Loyalty Software platform built by DCS working with LoyaltyMatch provided a fully POS integrated system that has allowed us to sign up new members easily and to retain them. It has become a true competitive advantage."
Paul Gagerman
Chief Operating Officer, CheckChangers
Customized Financial Services Platform
Working to DCS specifications, LoyaltyMatch customized its Software-as-a-Service solution to fit the needs of the financial services industry.
Cost-Effective Platform
Easy to administer plug-and-play program designed specifically for financial services needs.
POS Integration
Seamless integration with DCS point-of-sale software for in-store membership enrollment and management.
Instant Membership
Customers offered memberships at the counter with instant card swipe enrollment and number assignment.
How It Works
Customer visits CheckChangers location for services
Staff offers membership enrollment during transaction
Membership created via loyalty card swipe in POS system
Customer begins earning points on all transactions
Cash Rewards
Points can be converted to cash for in-store transactions
Proven Program Success
20,000
Members enrolled since February 2014 launch
8,000,000+
Points accumulated by members for cash conversion
Multiple
Services earning points: check cashing, bill pay, money orders
Program Success Story
Introduced in February 2014, the CheckChangers loyalty program is a proven success. It is approaching 20,000 members who are earning points when they cash checks, pay bills and buy money orders.
Since the launch, members have accumulated more than 8,000,000 points that they can convert to cash when making in-store transactions. The program has been such a success that CheckChangers is developing an app for use with mobile devices.
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