Members Rewarded with More than Beautiful Skin
How Clarins USA transformed their Club Clarins loyalty program with LoyaltyMatch, creating seamless customer experiences and capturing valuable insights.
About Clarins USA
Founded in a professional Parisian beauty institute by Jacques Courtin-Clarins in 1954, Clarins has become the #1 prestige skincare brand in Europe. 65 years later, the brand remains family-owned and is distributed in more than 140 countries, offering skin care innovations for face and body, makeup, men's care and treatment fragrances.
With unique expertise in phyto-chemistry, Clarins Laboratories are considered pioneers in the fields of plant science and technology. The brand's values are rooted in an ongoing dialogue with women and in abiding respect for both nature and people, with commitments to sustainable sourcing, eco-design, and partnerships with environmental initiatives.
"Since the relaunch of Club Clarins in 2012, the program has continuously evolved with new features to make the Guests and Clarins user experiences more seamless. LoyaltyMatch has been by our side & responsive to our needs with ideas & functionalities all along."
Sarah Angelmar
Executive Director, Customer Experience
Clarins USA
Digital Transformation Goals
Move Club Clarins loyalty program online to simplify points collection and reward redemptions
Capture customer data in real-time for improved service and customer insights
Continuously improve the program and streamline member reward processes
Comprehensive Platform Integration
LoyaltyMatch delivered a complete digital transformation of the Club Clarins program with advanced integrations and customer-focused features.
Online Member Portal
Complete redesign and development of usa-clubclarins.clarins.com with intuitive user experience and seamless functionality.
ERP Integration
Seamless integration with SAP systems for real-time fulfillment and inventory management across all customer touchpoints.
Receipt Scanning
Innovative mobile receipt scanning process enabling customers to easily submit proof of purchase for automatic points collection. View demo
Marketing Automation
Integration with Adobe marketing automation and cross-channel campaign management system for personalized customer communications.
POS System Integration
API-powered integration with point-of-sale systems at Clarins USA retail locations and pop-up stores, enabling automatic loyalty point accrual for in-store purchases.
Transformative Program Success
Hundreds of Thousands
Receipt submissions captured since program relaunch
Seamless Fulfillment
Automated reward distribution through catalog integration
Data-Driven Insights
Continuous customer analysis and program optimization
Program Impact
Since its redesign and relaunch, the program has captured hundreds of thousands of submissions and sent members numerous products that are available in the Club Clarins rewards catalogue.
Using processes and reports developed with LoyaltyMatch, Clarins is able to capture purchase information and analyze the data continuously, to better understand their loyal customers, while generating goodwill toward the company as a whole.
Ready to Transform Your Loyalty Program?
Learn how LoyaltyMatch can help you create engaging customer experiences and drive measurable business results, just like we did for Clarins USA.