Major Sports Association
Founded in 1946, this major sports association is comprised of 30 teams.
Founded in 1946, this major sports association is comprised of 30 teams.
The association required a loyalty program to engage fans via its mobile app during its All-Star Weekend. The loyalty program provided points for each fan who visited a sponsor, restaurant, or association-related event during the weekend. Fans could redeem the points for association prizes.
LoyaltyMatch integrated its platform with the association’s mobile app, and provided a loyalty program system whereby fans could collect points and redeem for prizes.
During the weekend, over 300,000 fans engaged with the app to collect the points and redeem for prizes.